Trend Micro launches Partner Demand Programme WeDiscover across MENA

Trend Micro has launched its Channel Partner Demand Generation Programme, WeDiscover with a focus to strengthen its market presence across the Middle East and North Africa, MENA, region. The programme is designed to help partners leverage Trend Micro solutions while helping them differentiate their services, build new security expertise, and grow profitable businesses as they meet customers’ needs in a dynamic security market.

The evolved demand generation initiative provides a well-designed framework for channel partners to identify unexplored markets, investigate newer revenue streams and accelerate sales.

We Discover Programme highlights:

• Robust commitment from Trend Micro: Seamless collaboration among Business Management, Sales, Marketing, and Technical teams with the committed partners. In addition to the flexibility to choose from a range of Trend Micro solution portfolios to effectively generate opportunities.
• Maximise partner opportunities: WeDiscover programme helps partners to identify opportunities and close the deal within a period of 180 days.
• Empower partner success: Comprehensive marketing tools, co-branded collaterals, and digital marketing support for the partner to assist end-to-end customer journey effectively.
• Earn Rewards & incentives: Motivate partner’s team members with exciting merchandise via TrendSetter partner incentive programme, WeDiscover Tools, Online rewards payouts, enablement programmes and Solution Offering Packages.

Moataz Bin Ali, VP and Managing Director, MENA, Trend Micro “Trend Micro is devoted to consistently provide a future-proof framework for the partners to leverage Trend Micro solutions, resonating with the continued efforts to secure the digital transformation journey of the region. The company’s investment and dedication forefronts the commitment to building an accelerated growing hub of innovations, and protecting it through every phase of its evolution.”

Mohamed Mrad, Channel Director, MENA, Trend Micro, said, “The Channel Partner Demand Generation Programme, WeDiscover will contribute to the success of the partners, and enable them to discover more rewarding ways of thriving. Such a collaborative initiative with help the channel partners generate new business whilst strengthening the network in the region.”